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A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.

A brand-new look for Laroy Group

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A brand-new look for Laroy Group

While we prize our 60-year history, we are also proud to be a progressive organisation,  embracing and encouraging change. We also want to reflect this feeling with our brand.

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  • Always up to date on our newest products
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  • Service, your accountmanager is always available

Our brands

The Laroy Group does not focus on one brand or product group, but is a "House of brands". A house with many rooms, where retailers and customers can find a selection of strong own brands, unique partner brands and international A brands.

For all pets

A house with many rooms, where retailers and their customers can find a variety of strong own brands, unique partner brands and international A brands.

Laroy Group Home for people & pets

The love of animals is our driving force

Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.

Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.

Our history

Laroy Group news

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A brand-new look for Laroy Group
A brand-new look for Laroy Group
13 February 2023 - in Corporate
While we prize our 60-year history, we are also proud to be a progressive organisation,  embracing and encouraging change. We also want to reflect th…
EBI's automatic feeding systems
EBI's automatic feeding systems
09 February 2023 - in Product news
EBI's automatic feeding systems make it easy to create meal plans for any pet. Slowly but surely, technology is also being introduced into the pet wo…