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A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.

A new CEO and strengthened management for Laroy Group

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A new CEO and strengthened management for Laroy Group

Laroy Group is pleased to announce the strengthening of its central management team. Thomas Van Nielandt succeeds current CEO Els Laroy and will be responsible for the day-to-day management and further development of the company.

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Laroy Group Home for people & pets

The love of animals is our driving force

Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.

Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.

Our history

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Partnership with Hagen Group
Partnership with Hagen Group
04 October 2024 - in Corporate
For years, we have been proud of our partnership with the Hagen Group, a leading player in the pet industry, known for their high-quality brands such…