
A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.

New in our assortment
Get inspired &
discover our novelties

Latest news
Laroy Group and UZ Gent join forces in a valuable collaboration
UZ Gent recently acquired 3 therapy dogs that play a special role in combating mental health problems and anxiety disorders. Laroy Group is proud to support these efforts by providing products that promote the well-being ...
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Our brands
The Laroy Group does not focus on one brand or product group, but is a "House of brands". A house with many rooms, where retailers and customers can find a selection of strong own brands, unique partner brands and international A brands.
For all pets
A house with many rooms, where retailers and their customers can find a variety of strong own brands, unique partner brands and international A brands.

The love of animals is our driving force
Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.
Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.