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Our mission

Our love for animals is our passion. Laroy Group wants to strengthen the bond between people and their pets so that they can live longer, healthier, happier lives.

That is why we look closely at the needs of professionals, animals and pet owners so that we can develop the innovative, stylish products they are looking for and we put maximum
investment into new initiatives.

Our vision

We want to become one of the world’s leading producers and suppliers of high-quality pet products.

We want Laroy Group to be a family business on a human scale; a “home” for our employees, customers and suppliers and a place where we all respect each other.

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In this video from 2019 we introduce, in a nutshell, our company and our philosophy!