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Who are we?

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A powerhouse for pet nutrition & accessories!

With an in-house design team and two European production plants (Witte Molen and CéDé), Laroy Group has become a powerhouse in food and other necessities for a wide range of pet categories. 

International expansion

The foundations of Laroy Group were laid by Carlos Laroy in 1962. The story began with a grocery business and the distribution of grains and seeds in Belgium. After the acquisitions of CéDé, Deckx, Witte Molen and Europet Bernina International (EBI), Laroy Group is now active in more than 80 countries worldwide

Something for everyone

With its years of experience and knowledge and its vast range of over 9,000 products, Laroy strives to be a trustworthy partner for retailers, professionals and wholesalers. Despite its strong growth, it remains a family business on a human scale. A "home" to our employees, customers and suppliers, where we take everyone into account.

The love of animals is
our driving force

Together with our partners, our people are intent on providing customers with innovative, high-quality products and the best possible product experience.

The House of brands

Laroy Group is a house with many rooms, where retailers and their customers can turn for a wide choice of exclusive own brands, strong partner brands and international A-brands all designed to create the best possible relationship between animal lover and animal.  

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Service with a human dimension

Laroy Group also has a powerful logistics capacity of more than 35,000 m², providing 13,000 pallet spaces. Thanks to the trust of our customers, we have seen strong growth in recent years. In order to steer this growth effectively, we are currently investing heavily in new warehouses which are being built to the most advanced standards. 
We strive to provide excellent administrative, commercial and logistical services to all our partners.

We also support our customers to grow their own shops in terms of shop fitting, product information, choice of range and in many other areas.


This video introduces you to our design team. A unique look behind the scenes!