Skip to content

The story behind our success

Image alt text
Image alt text

1962-1972: The foundations 

The foundations of Laroy group were laid by Carlos Laroy in 1962. The story began with a grocery business and an operation distributing grain and seeds in East and West Flanders. In 1971, the business moved to larger premises in Vinderhoute.

Image alt text
Image alt text

1986: First takeover

The first steps towards producing own-brand pet food were taken in 1986, when the business took over Dutch egg food specialist CéDé.

1989: Expansion with strong partner brands

The growth of Laroy Group was given an extra boost when it acquired exclusive distribution rights for premium dog- and cat-food brands Eukanuba and Iams. The explosive growth in the years following
this acquisition led to the relocation of the business to its current premises in Wondelgem in 1993.

Image alt text
Image alt text

2003: Capacity expansion 

The growth continued and soon led to further expansion – in 2003, Laroy Group purchased the
buildings located adjacent to the current warehouses. The company now had a total logistical capacity of 22,000m².


2009: Acquisition of Deckx and creation of Duvo+

The takeover of competitor Deckx took Laroy Group to the next level, allowing for further expansion of product ranges and a logistical capacity of up to 35,000m2. This year also saw brand Duvo+ emerge as a consumer brand for the group.


Image alt text
Image alt text

2013: Acquisition of a second manufacturing business 

In 2003, we added a strong brand and production business to the group: Dutch mixed feed specialist Witte Molen. This proved to be the perfect springboard to becoming a big international name in the industry.

2015: International expansion with EBI

In 2015, Laroy Duvo (as it was then known) was re-named Laroy Group – the name which the business still holds today. During this year, we continued to work enthusiastically on international expansion, with the house of brands being further boosted by the takeover of Dutch-German group Europet Bernina International (EBI).

2016: Maintenance of positive growth

At the end of 2016, as part of the plan for expansion and positive growth, Laroy Group and Erwin Van Tendeloo reached an agreement to allow Flamingo Pet Products NV to continue as a stand-alone business within Laroy Group. 

2019: house brand renewal duvoplus

From now on, the food brand Duvo and the accessories brand Duvo+ will continue together as duvoplus, with the aim of continuing to grow everywhere in the coming years as a fixture in the food and accessories sector for pet lovers. A new, fresh brand identity was developed with lots of valuable additions that strengthen the brand experience.

2022: Expansion of warehouses and new offices Wondelgem

Laroy Group continues to grow strongly. Brand-new offices were created on the Wondelgem site and space is being made for a 10,000m2 warehouse, which is being built according to the latest insights and has thousands of extra pallet spaces, an investment of 5 million euros.